"Structure must follow strategy – not the other way around," say Marc de Swaan et al in HBR (they show how the marketing organization can connect to corporate strategy).
That aligns with what Kaplan & Norton suggest in Strategy Maps.
Business Model Generation too says strategy first.
Strategy first – every time!
That aligns with what Kaplan & Norton suggest in Strategy Maps.
Business Model Generation too says strategy first.
Strategy first – every time!