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Replacing a failed strategy pulled Panasonic back from the brink

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President Kazuhiro Tsuga did it, with Elon Musk as his lodestar (“We’ve to use some of Elon’s thinking,” he says).

The old strategy that produced a staggering loss of over $10 billion: Emphasis on Consumer Electronics.

The new strategy that has set the company on a path to profitability: Emphasis on B2B Automotive Electronics.

This story is a bit old and was published in Fortune, but a custom version of it might still work for some companies. At the least, it teaches strategy.

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