Shiva uses humor to differentiate himself from his opponent

Thanks to David Ogilvy and Al Ries. I can detect a talent for differentiation/positioning/persuasion.

I know about senate candidate Shiva Ayyadurai's academic and technical accomplishments, but it was his "talent to differentiate" that caught my attention.

Scott Adams would call it a "talent to use humor to persuade." His interview of Shiva is really good ... lots of ideas on a variety of topics ... watch ...

Scott Adams talks to Dr. Shiva Ayyadurai (running against Elizabeth Warren) about immigration, education, and innov… https://t.co/J7DOr78862

— Scott Adams (@ScottAdamsSays) August 23, 2018